registration is now open; sign up online

Open to the Public sign-up online
Hosts: DFW Usability Professionals Association (DFW UPA) and the Lone Star Chapter of the Society for Technical Communication (STC)
Sponsors: IMC2, Microsoft, Usability Sciences, Cox & Hall

Message
Classic business models are threatened—the economics of competition have changed. Quality, efficiency and price are quickly matched. Being different requires flexibility—it’s squishy. Squishy seems to imply risk.

Such is the conundrum of the balance between science and art—a balance readily facilitated by Design Thinking, fundamentals for strategic business differentiation.

This is THE event to gain a purview of the design landscape across major DFW businesses. Join important conversations in a Half-Day-Plus exchange of ideas.

flickr: post those great photos

A community space has been created for sharing photos on flickr: http://www.flickr.com/photos/designthinkingdallas/

Just be sure to use the tags: designthinkingdallas or DTdallas or DT2007

these days, conventional wisdom holds that good design is indispensable…

Fast Company has a piece this month on the strategic embracing of design at HP.

latest news on DT Conference 2007

http://designthinkingexec.backpackit.com/pub/1239101

another mention (Boxes and Arrows Event Calendar)

If you are interested in hearing what visionaries are saying about interactive experience design, you don’t want to miss this conference.

circles of influence with actions to influence change

We hope to challenge participants to return to their own circles of influence with actions to influence change, and seed deeper understanding through related programs throughout the following year in existing local professional organization chapter meetings — e.g. UPA, STC, AIGA, AMA, PMI, etc. (that’s the adaptive/integrative gene).

sponsor: Usability Sciences

Design Thinking 2007 sponsor, Usability Sciences has created their own page to feature our event! Thanks on all accounts.

from noise between the stations

Design Thinkers convening in Dallas; filed under “business design” on this blog. Thanks for the mention.

Design Thinking 2007 - all the details

Design Thinking 2007
Friday, October 19
11:30 a.m. to 5:30 p.m. plus evening sessions
IMC2, venue reinforces event, tour included
12404 Park Central, Suite 400
Dallas, TX 75251

MAP: http://www.imc2.com/Documents/BuildingLocationMap.pdf

Featured Speaker
Chris Bernard, Microsoft User Experience Evangelist
http://chrisbernard.blogs.com/design_thinking_digest/

Open to the public
Hosts: DFW Usability Professionals Association (DFW UPA) and the Lone Star Chapter of the Society for Technical Communication (STC)
Sponsors: IMC2, Microsoft, and Usability Sciences

Cost
$40 Prepaid | $50 Day of | $25 Hosts, Sponsors | $15 Students

Message
Classic business models are threatened—the economics of competition have changed. Quality, efficiency and price are quickly matched. Being different requires flexibility—it’s squishy. Squishy seems to imply risk.

Such is the conundrum of the balance between science and art—a balance readily facilitated by Design Thinking, fundamentals for strategic business differentiation.

This is THE event to gain a purview of the design landscape across major DFW businesses. Join important conversations in a Half-Day-Plus exchange of ideas.

Design Thinking is a Strategic Differentiator
http://totalexperience.corante.com/archives/2007/08/31/design_thinking.php
What is Design Thinking?
Victor Lombardi offers a great definition http://noisebetweenstations.com/personal/weblogs/?page_id=1688
Interview with Roger Martin http://trex.id.iit.edu/events/strategyconference/2006/perspectives_martin.php
References
http://del.icio.us/iknovate/DesignThinking

Connect
blog: http://designthinkingdallas.wordpress.com
email: designthinkingdallas@gmail.com
recommended reading: http://www.shelfari.com/designthinkingdallas/shelf
twitter: http://twitter.com/DesignThinking

conference “message” to be released asap

Spreading the word about the conference is a must and will happen right away – Friday, September 21st. And so is confirming a registration link so attendees can go ahead and sign up!

38 days and counting…