About

The First Annual Design Thinking Conference is scheduled to be held on Friday, October 19 in Dallas, TX.

Classic business models are threatened—the economics of competition have changed. Quality, efficiency and price are quickly matched. Being different requires flexibility—it’s squishy. Squishy seems to imply risk.

Such is the conundrum of the balance between science and art—a balance readily facilitated by Design Thinking, fundamentals for strategic business differentiation.

This is THE event to gain a purview of the design landscape across major DFW businesses. Join important conversations in a Half-Day-Plus exchange of ideas.

Open to the public
http://designthinkingexec.backpackit.com/pub/1239101

Hosts
DFW Usability Professionals Association (DFW UPA) and the Lone Star Chapter of the Society for Technical Communication (STC)

Sponsors
IMC2, Microsoft, and Usability Sciences

Cost
$40 Prepaid | $50 Day of | $25 Hosts, Sponsors | $15 Students

Inspiration

Design Thinking is a Strategic Differentiator
http://totalexperience.corante.com/archives/2007/08/31/design_thinking.php

Interview http://trex.id.iit.edu/events/strategyconference/2006/perspectives_martin.php

References
http://del.icio.us/iknovate/DesignThinking

Connect
blog: http://designthinkingdallas.wordpress.com
email: designthinkingdallas@gmail.com
shelfari: http://www.shelfari.com/designthinkingdallas/shelf
twitter: http://twitter.com/DesignThinking