Moon and Stars Converge

Just as DFW-UPA and the STC (Lone Star Chapter) came together to host the Design Thinking event, in May 2007 the Product Development and Mangement Association (PDMA) and the Institute for International Research (IIR, not a stranger to UPA) hosted a conference in Boston that focused on strategy and design thinking. They even secured “8 out of BusinessWeek’s Top 25 Champions of Innovation” to speak at the event. And they had Business Week’s Bruce Nussbaum live (we just mentioned him, sigh — he was elsewhere during our event: ”Connecting07 World Design Congress“).

But this was their 5th event. Back in 2002, in Chicago, a key message was (recognize this?): “How to Think Differently, The First Step Toward Innovation“

We definitely need to stay on top of all these conversations!