might it be that maybe designers don’t necessarily “get it” ?
An article which is critical to our conversation by Bruce Nussbaum from BusinessWeek. Nussbaum is assistant managing editor in charge of the magazine’s innovation and design coverage.
Titled “Design vs. Design Thinking” this is a conversation continuing on the topic raised by Christopher Fahey’s recent comments.
October 17, 2007 at 6:22 am
This conversation was really helpful - but having read this:
“business leaders with a deep understanding of design values and processes will have an edge in the future over their peers who do not.”
I believe I should rethink my coursework in grad school.