registration is now open; sign up online

Open to the Public sign-up online
Hosts: DFW Usability Professionals Association (DFW UPA) and the Lone Star Chapter of the Society for Technical Communication (STC)
Sponsors: IMC2, Microsoft, Usability Sciences, Cox & Hall

Message
Classic business models are threatened—the economics of competition have changed. Quality, efficiency and price are quickly matched. Being different requires flexibility—it’s squishy. Squishy seems to imply risk.

Such is the conundrum of the balance between science and art—a balance readily facilitated by Design Thinking, fundamentals for strategic business differentiation.

This is THE event to gain a purview of the design landscape across major DFW businesses. Join important conversations in a Half-Day-Plus exchange of ideas.