September 22, 2007
Design Thinking 2007
Friday, October 19
11:30 a.m. to 5:30 p.m. plus evening sessions
IMC2, venue reinforces event, tour included
12404 Park Central, Suite 400
Dallas, TX 75251
MAP: http://www.imc2.com/Documents/BuildingLocationMap.pdf
Featured Speaker
Chris Bernard, Microsoft User Experience Evangelist
http://chrisbernard.blogs.com/design_thinking_digest/
Open to the public
Hosts: DFW Usability Professionals Association (DFW UPA) and the Lone Star Chapter of the Society for Technical Communication (STC)
Sponsors: IMC2, Microsoft, and Usability Sciences
Cost
$40 Prepaid | $50 Day of | $25 Hosts, Sponsors | $15 Students
Message
Classic business models are threatened—the economics of competition have changed. Quality, efficiency and price are quickly matched. Being different requires flexibility—it’s squishy. Squishy seems to imply risk.
Such is the conundrum of the balance between science and art—a balance readily facilitated by Design Thinking, fundamentals for strategic business differentiation.
This is THE event to gain a purview of the design landscape across major DFW businesses. Join important conversations in a Half-Day-Plus exchange of ideas.
Design Thinking is a Strategic Differentiator
http://totalexperience.corante.com/archives/2007/08/31/design_thinking.php
What is Design Thinking?
Victor Lombardi offers a great definition http://noisebetweenstations.com/personal/weblogs/?page_id=1688
Interview with Roger Martin http://trex.id.iit.edu/events/strategyconference/2006/perspectives_martin.php
References
http://del.icio.us/iknovate/DesignThinking
Connect
blog: http://designthinkingdallas.wordpress.com
email: designthinkingdallas@gmail.com
recommended reading: http://www.shelfari.com/designthinkingdallas/shelf
twitter: http://twitter.com/DesignThinking
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Posted by designthinkingdallas
September 12, 2007
Spreading the word about the conference is a must and will happen right away – Friday, September 21st. And so is confirming a registration link so attendees can go ahead and sign up!
38 days and counting…
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